College Grad Life: Because You Got That Diplomia For a Reason
Creating a brand that can stand for integrity, intelligence and represent an entire generation of college graduates. Our company wants to breath fresh ideas in a world nearly dead to creativity. Solutions for the future will be needed from GEN Y and we intend to prepare them for greatness.
It isn't that we are high and mighty on our ideals but high and mighty on the ideas of this generation. We believe they have power to change the world and we intend to be their spark to start the fire.
It isn't about being posh, overly arrogant or snide. We want a reflection of classic style. The type that is iconic when it's looked back on and known to be iconic while it's created.
Imagine Frank Sinatra and Jay-Z having a conversation. People from different times having a conversation with respect for their differences but united by their humanness.
(Yes a little above and beyond but let's be honest, you're an artist, how else am I supposed to communicate vision?)
So if this essensce were a color, imagine white or black - Elegant, full of style, timeless & classic while remaining fresh every time it's viewed.
This target audience is 21 - 24 - A recent college graduate looking for their way and overwhelmed by the choices ahead of them.
A person with unlimited opportunity and even more potential yet looking for that calling to their heart for the next great adventure.
They are mixed with intelligence, charisma & leadership. I true innovator who is calmed only while they are in the midst of completing a project or seeing change happen.
This market exists - look at fraternities, sororities, student leadership institutes & more. These are team players, leaders and active souls. Mostly, this is a person who's not afraid to get dirty and see's work as the step to the life they want or the goal they need to achieve.
I know this sounds a little off base but imagine this logo would be worn on a chain necklace.
Make the logo all encompassing so that if someone saw it on a necklace it would either entice a question or strike a cord to them to understand the sentiment.
I want to see creativity truly. I am not specific because I want brilliance and brilliance generally happens on accident.
So feel free to have your creative license extended to the boundaries.