We're a software company about to launch a new compression/decompression product for Mac and we need your help to create a brilliant brand. The product will manage archive files such as zip, rar, tar etc so the design needs to indicate this intention.
Tell us a bit about who you are and the people you reach
This is a consumer product so the design should be professional, friendly & accessible. People need to "get it" by looking at the icon / logo for a couple of seconds i.e. obvious what the product does. We're looking for 2010 / Web 2.0 styling.
The logo / icon will serve as both the logo for the brand (website, stationary, etc.) as well as the application icon for the product. Therefore we need a logo that consists of a square dimension image / icon, placed next the the text "iZip" which can utilize any font-face. The square dimension image / icon will be used as the application icon, the same icon + text will be used on the website etc.
Delivery; we need .AI versions of everything, along with .ICO versions of the icon image only in 128px, 64px, 32px, 16px resolutions.