How daviesandpartners started their logo design journey
Davies & Partners
Davies & Partners is a new fixed income and hybrid securities specialist firm. The firm provides asset management, research, capital markets and broking in fixed income and hybrid securities.
Tell us a bit about who you are and the people you reach
Clients on the investor side are financial institutions (hedge funds, insurance companies) and financial advisers. For the capital markets business, clients are major financial institutions and leading corporations.
A corporate logo consistent with the business - in particular suitable for the client base, and implying trust built on specialist knowledge. Design must include “Davies & Partners” & we want variations that include “Fixed Income and Hybrid securities specialists” We've provided some examples of professional firm logos that we like somewhat. There are also some examples that we have very roughly developed. However, we are open to completely new approaches (provided they maintain a sophisticated and corporate feel). Some of the images use a play on a “%” sign (representing investor returns) using “d” and “p” from “Davies & Partners”. One approach you might take is to refine this idea - we like it a little but are not completely satisfied with our own efforts. But again, we stress we are more than open to new directions. Our preferred colours schemes are mainly traditional conservative corporate colours - dark blue, black, red, gray (various shades) - again these are suggestions only. If you feel you are able to use another colour and still portray a strong conservative image, go ahead.
The design will need to work well with business cards, presentations, website, letterheads etc. (We will have a follow-on contest immediately after this one has been completed for each of these). We require the final product in .jpg and Adobe Illustrator formats.