Public Square Auction
We bring a modern and contemporary approach to a very "traditional" industry.
-We facilitate the sale of hard assets (ie. primarily real estate) through an online auction process coupled with an accelerated marketing campaign.
-Our name has incorporates "Public Square" which connotes a place where people have historically gathered and come together to listen to someone important, exchange, barter, lounge, and the list goes on and on. We like the deep-rooted traditional/historical thoughts, images, and sense of nostalgia that surrounds this part of the name.
However, we are a cutting-edge online auction company who leverages our state-of-the-art technology platform and highly-sophisticated marketing methods.
Our logo/branding needs to have very broad appeal.
Our target audience is pretty expansive: blue-chip financial institutions, sophisticated investors, first-time home buyers, home owners/sellers, real estate agents, etc.
So it needs to be appealing to both a young, hip, first-time home buyer, and to a mature, stodgy, senior executive at a bank.
We could be facilitating the sale of a dilapidated fixer-upper, starter home/condo, high-end luxury estate, or a high-rise office building.
We may incorporate items other than homes, real estate, etc so we do NOT want to have the home/real estate theme incorporated into the logo.
We are looking for a logo to represent our online auction company - Public Square Auction
-nothing too elegant that may take away from broad appeal.
-open both traditional and modern/contemporary feel
-no color specifications
-eye-catching and memorable.
-see comments in other sections of this design brief