The previous set of information should provide enough to get going as I don't want to be too specific and stifle your creative ideas and concepts. The company name is "Variant" which should stand for "not your typical way of doing things"... "a different (varied) perspective"... "not your everyday, typical products"... etc. You get the idea.
This logo will lay the foundation for all other designs associated with starting a company, especially for the website (likely requiring a future custom wordpress theme).
NEW INFORMATION: Have change name from "Variant Consulting" to just "Variant"
I would like the design to be simple with an image of some sort that gives the perception of variances, changes, differences without necessarily just using the letter "V" in a different way.
I made the mistake of looking for designs with tints, shadows, reflections, etc but think this is actually the wrong direction. The design needs to be simple, and evoke the appropriate sense of the brand. It needs to work on the website but also on print (both color and black and white). All designs should be presented in color and also in black and white against both black and white backgrounds.
This link represents a set of logo designs and styles that I really like:
Please see attached for some other examples of logo designs I like.