The outcome will be the defining logo which will set the tone for the site and all brand communications.
We need a brand identity to include the company name and an iconic logo. The domain name http://www.digitaltomorrowtoday.com can be used if you can make it work.
This needs to be a bespoke design, no stock images or clip art.
We will be active in all channels so the logo will need to work on large scale (A4 prints, powerpoint/keynote presentations) to business cards and stand alone logos to work with social network avatar spaces.
As much of our profile will be social network based, we need to ensure the logo can work independently of the company name which may not be as clear in a standard avatar window.
The brand needs to demonstrate 'over the horizon' viewing, lay person speaking, quality, credibility and confidence.This businesses will always be looking forward so I think we should not be focusing too much on 'elements' like mobile 'phones as they will date us quickly.
This is a startup with a very strong heritage, it is independent of any previous company or partner so we need to show strength and confidence as we are.
If you imagined this logo was an independent film maker you would see at the start of a movie, that would be a good place to think for quality and credibility.