My business sells handmade items, primarily items that are sewn. Current products are mostly home decor items, including wall hangings (arras), dresden plate panels, placemats, table runners, casserole covers, blankets. I might also be selling paintings, scarfs, bolero/shrugs soon. I also have many baby themed items including baby blankets, pocketed wall organizers, baby wall hangings, quilted growth panels. I even have a few wedding themed items - including a guest book wall hanging and scripture wall hangings.
The items I sell span a range of styles including fun, vintage, modern, traditional, rustic, and primitive styles to appeal to many shoppers.
Target audience is potentially anyone since they are decor items, but I think the primary audience would be female.