Great designer - I asked for a ton of little revisions and the designer promptly responded and edited many many times until we finally had the perfect design for our company. Highly recommend this designer.
- Mountain Peak Air
How LawHawk started their logo design journey
Who are you known as?
What’s your company slogan?
I would like to consider "Law@Speed" and"Making law fast, fun and affordable", though they don't necessarily need to be part of the logo if it doesn't look good. I'd like to see it with and without.
Tell us a bit about who you are and the people you reach
LawHawk uses document automation technology to create high quality legal documents. Our aim is to make law fast, fun and affordable.
The primary target audience is lawyers who can use the documents to provide service to their own clients, but it could extend to the wider public as end users.
We plan to market it as the fastest way for lawyers to develop great legal documents.
Another tagline we are experimenting with is "Law@Speed".
What industry do you think your business is most related to?
Attorney & Law
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
There's an interesting balance to be struck between LawHawk as a disruptive, entirely digital/online service that is very fast (hours of traditional work reduced to minutes) needing to speak to a very traditional market of lawyers, many of whom will be older, conservative men who will need to perceive underlying quality and rigor as well as speed. I like the Hawk as part of the brand as it is not mechanistic, but it is fast, graceful and a bit dangerous. I'm not sure how that can be reconciled with an all online/technology service. There is more information about LawHawk on http://www.LawHawk.net.nz.