Please cc: firstname.lastname@example.org for all design notifications if possible (I'm managing the design process for the owner)
The tagline is: The World's Best Blades. Period.
The mission is: We believe a daily commitment to innovation and unconditional service is key to becoming your single, most trusted source for manufacturing and worldwide distribution of exceptional wire cutting and stripping blades. Period.
It's critical that the emotions we generate are: trust, strong, reliable, global, highest quality products and services and innovative.
The key competitors in this space are: http://lakesprecision.com and http://mechtrix.com. We want to stand out boldly and emphasize a strong departure from the competitors. We believe we have the best customer service and superior products. We are not afraid to be bold in logo design and want the message to be clear-we are the ones to beat.
Clientele often order by phone and there is a high loyalty to this business. With the rebranding of the logo and website, we aim to attract business away from the competitors.
The current website is outdated, but here is the url: http://jwbmanufacturing.com. The logo attached above was by a 99 designer, but it was done previous to some additional marketing work. We'd like to make the logo have a bit more edge and spunk without it being diminished as not being a serious company.
What we liked about the last design: elements of metal and boldness. What we'd like to see as complements to the last selection: something that plays more to the new tagline with a bit of punch. We're flexible on color palette at this point, but we want to avoid the traditional blue and grey that the main competitors use on their sites. We want our logo to be different and strong.