I have never done a mug graphic before. Herm quickly took my ideas and made them a reality. Bravo.
How Holger Zscheyge started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a legal publisher (books, journals).
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We need a logo for our annual award competition and ceremony "Best Legal Departments". The target audience for those awards are the legal departments (and their heads) of big corporations. We give those awards for outstanding achievements in the managment of the department, in handling complex deals and for their general excellence in supporting the management of their companies.
The logo should not include the name of the competition, since we will use it with several languages (including Russian, where typefaces are different).
The demographics of the target audience are as follows: age 35 - 55, university degree in law, approx. 70% male, affluent, slightly conservative.