It's about a blog that deals with current topics of driving instructors and driving schools. The german title is "Fahrlehrerwelt", that is 'world of driving instructors'. The focus is on legal changes, news and discussions. The audience are experts, driving instructors, publishers, associations and authorities.
Update2: Here is an idea for the picture: In the centre are circuits, which are connecting the teacher and the students as persons and the car itself. That could represent the modern connection and the communication between cars and their users and also between instructors and their students. Everything is connected in the digital world even the process to get a license.
Update 1:Here are additionally some thoughts regarding to the topic: Driving instructors are friend, teacher and role model at the same time. Driving instructors need to be confident and understanding at the same time. Driving instructors have a very strong relationship to their customers, cars of driving schools have two side mirrors, a big one for the customer a smaller one for the Instructor as well as two pairs of pedals, driving schools are getting more and more digital and their cars too (E-Mobility, assistant systems, learning on simulators, blended learning and such things). Driving instructors need to be patient, they need a overview, they must be able to look everywhere, they must lead their customers and teach them in an appropriate way. It would be perfect, if the logo represents this kind of character. It is not necessary, having a car in the centre, it's more an emotional thing. If anyone finds an abstract representation of teacher, friend and car in one picture, that would be great.