Our brand/business: Westwinds is a church unlike any other church, a consortium of ragtags and misfit toys, rabble rousers and tattooed troublemakers, with mischief and mayhem running rampant all over the sacristy and sacraments. AKA we're weird, but holy.
Our target audience: We're looking for thinkers and makers, intellectuals and creatives, people who are spiritually curious but disenfranchised with organized religion. Spiritual but not religious? Perfect! We resonate best with young men between 25-35 who enjoy the outdoors.
Values to communicate with our design:
- Authenticity: something raw, earthy
- Community: something fun, festival-like (think Bonnaroo, not Macy's Day parade)
- Imagination: something clever and innovative
- Generosity: something about doing good works in our neighborhood
Stylistic preferences: Think raw, earthy, rustic. Think stamp or icon, simple, geometric, easy to identify (see below for examples). If made in color it also needs to look good in black and white. For an icon use W or something having to do with the wind.