Huffle uses investment banking approaches and technology to change the way home loans are created.
We facilitate group-buying of home loans to reduce costs and streamline processes with the aim of providing better mortgages. With the core principle being “if we work together, we can get better value from the banks”.
Users sign up online and once registered they can join a “Huffle” of people with similar profiles and needs. A Huffle is a “financial huddle” where users are grouped together with the goal of hitting ~20 members before we approach the banks on their behalf.
Banks will provide lower rates to these groups as their collective bargaining power is greater in a group.
Our initial target market will be tech-savvy professionals who are comfortable transacting online. They are heavy online shoppers, early-adopters who actively use Air BnB, Uber and other online services that provide an easier and more cost-effective outcome than traditional methods.
The second (and larger) target market will be professional couples, already own a home, looking to refinance as they manage costs of running a family. They're cost-conscious consumers, who base a lot of their household decisions on finances and are comfortable operating online for day-to-day tasks.