We'd like our logo to convey a booking calendar that's simple, helpful, and reliable.
1. Not boring - our booking calendar isn't boring. We don't want our logo to convey that - think human over corporate (corporate = a logo that belongs on a website with stock photos of smiling business people standing around a computer).
2. Strong, simple typefaces are good.
3. We want SPs to think of the software as a person, so all emails will be sent from "Cal". We're definitely open to a classily cartoonish depiction of "Cal" in the logo. Perhaps he's a bit nerdy (wears glasses?) but he gets the job done. He's a reliable business partner for our SPs (remember, generally when an SP hears from Cal it means new business and therefore more $$). This is only an idea though, feel free to take it in another direction.
Here are examples of logo that we like:
Here is an example of what we are trying to avoid:
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg, .png, and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.