My organization: My name is Christine Kane. My company is called Uplevel You. It is a training and coaching company offering programs and products to help people make more money and create more personal power in their lives and businesses.
This program: Vision Board Pro is a program that teaches people how to run their own Vision Board Workshop. It is a program that funnels off of my eBook "The Complete Guide to Vision Boards." After reading and completing their own vision board, many people would like to host a retreat or workshop for others to learn how to do the same. Vision Board Pro will be our step by step program on how to plan, prepare and execute the event.
Our Target audience:
Women (age 32 - 55) who live purposefully and creatively - some of whom have their own business based in their passion. They often have heard Oprah or Martha Beck talk about Vision Boards. Or they read it in the book "The Secret." They would call themselves "seekers."
Their favorite books are about goal creation, time management, business and creativity - and their favorite authors are Brene Brown, Elizabeth Gilbert, Seth Godin. They are driven by self-awareness and personal growth. They meditate, but they aren't great at sticking to a practice or routine. They fantasize about the ideal life but they rarely have it. They want more. The work hard. They are determined but would not call themselves "ambitious." Authenticity matters to them a lot. They're more approachable than the quintessential "power hungry" typical executive woman. They keep gratitude journals.
[NOTE: Do NOT create a logo that looks too "feminine." I do not want to associate your logo design with Maxi Pads or other feminine products. (this is what often happens when people see that my target audience is women!)