Create a logo for a personal training studio

Body Outfitters

This is our dream! We are a start up company that offers personal training services in a private setting in a small, upscale town. We sell fitness services a la carte, not by membership, so all services are supervised. While the fitness industry is vanity driven, our focus is on physical stewardship and care. Our staff is made up of real people who are fit, not body builder or ego-maniacs that are obessed with their physique. We are balanced individuals that take great care of our bodies, so we know how to relate with real people. We profess and change bodies with appropriately demanding exercise, great nutrition, and expert instruction in a 1 on 1, up to 1 on 4 setting. We have 11 years of experience and know how to equip bodies for life's challenges.

Personal training is a luxury service so we are targeting people with a history of and the means to invest in their bodies. We are located in a small, upscale town where people appreciate their services, but they moved here for the "small town feel". Our customers value fitness and come to us for great workouts, but they also have memberships to the closest franchise gym where they can enjoy all the amenities like a pool, tanning, tons of cardio equipment. While not "earthy", they like the idea. While they are active, they prefer sophisticated activities but love the idea of rugged stuff. They love Patagonia gear but usually ski, fish, and run in it, not hiking and climbing.

We NEED to not look retail!!! Your design should show that we are a personal training studio and not a retail store. Be careful with compasses and outdoor images and favor fitness elements.

We can't look cheap.

We like the attached layout but we are not designers and look forward to your perspective and creativity. Other ideas are great! The font is microsoft word copperplate gothic bold, but you probably knew that.

We will probably use orange, green, and blue inside our facility. Not brown, earth tones. More "Crate and Barrel" bright colors.

We need .ai or .eps for signage
We need the appropriate format for shirt logo, web logo, and biz cards.

Enjoy.