Kurnai did a great job. She responded very rapidly to our comments and suggestions, provided many options, and showed the logo design in many different environments to let us understand how it might work. very happy.
- RTC Events Mgmt
How dan o5 started their logo design journey
Who are you known as?
Washington Street Homes
Tell us a bit about who you are and the people you reach
We sell homes in the Washington DC area including Northern VA and suburban MD. Most homes sell for $600K to $1.2M. Most buyers are under 40 and 80% of the homes sold are in DC to buyers who want a more urban lifestyle.
What industry do you think your business is most related to?
Real Estate & Mortgage
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Let designers make suggestions:
Greens: Growth, harmony and success.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Prefer logos that include both the WSH acronym and the full company name. Given our typical buyer you might thing a young, hip, slick logo is best but remember while that's the majority of the buyers there are the other 20-30% who are older and even the younger buyers in DC tend to be lawyers, government consultants, etc. When spending $850K on a DC rowhome the logo should send a message to the buyer that this isn't a fly by night operation and the home, the company, etc are solid, trustworthy.