Depending on the logo designed, possible slogans to incorporate would be "rise up," "come up," or "elevate your career." Altura is Spanish for "altitude, excellence, or eminence."
Here is part of the Altura creed: "At Altura Career Solutions, we transform powerlessness into empowerment, discouragement into motivation, and hopelessness into confidence."
I am targeting management and executive-level workers in the retail industry. I am hoping to find customer bases in Dallas and San Francisco, which house headquarters for the top retail companies' headquarters.
However, I would still like to have a relaxed enough tone to be accessible to lower-income customers like sales associates. It is important that the logo conveys optimism and a sense of hope. I would like to be professional without being stuffy.
Incorporating a mountain or clouds into a pictorial logo may be appropriate. But I am really seeking a lot of creativity and will be providing constant feedback.
Also, I would like a "TM" to be included in the design please.