Ok first things first the name of the company will be –
The Purple Corporation- I’m thinking of a tag line something like
“Connecting Brands with Consumers”
The web address is
The logo /design needs to span a business card plus web plus any advertising activity on Social media/web /print/brochures
Whose going to use the Purplecorp website ?
primary- consumers and business professionals - to register interest in attending a group and to upload personal information and get it into the database - WE need ALL people from ALL walks of life - Students, Parents,Grandparents, Mums and Dads, All ethnic groups -
secondary- clients - Qualitative Research Companies – Small to Corporate , Advertising and Marketing agencies, Government departments and Corporate clients such as Google, Telstra , Lion Nathan, Mcdonalds etc
The website will have prominent links to Facebook- Twitter- Linked in as I want to drive sign up registrations/referrals and advertise on them to drive consumer registrations
Really this is the websites main function - apart from name addresss and basic stuff probably another 25 questions like who do you bank with ? pop up box with selected answers, What car do you drive ?
Once registered we will match people to client requirements and get them to attend a group
eg Students that that drink coffee and eat McD to attend a focus group for an hour for a $100 fee
Look and Feel
In the competaitive space these are some of the better ones
BUT other than these the design standard is poor
A clean and simple white background is good but a little funky and more modern with use of colour I guess I must have some purple in there somewhere !
My email is firstname.lastname@example.org
for any questions/clarifications
Good Luck !