Open to any ideas that have a strong visual "hook" to create the brand to look, with a font to support it which could be optional – as in no one needs to see the word "Apple Computers" next to their logo.
Was thinking about a visual abstract or pictorial mark that incorporates the essence of the word "selling" and the Y of the word "yes." See the Yves Saint Laurent logo, but the characters wouldn't be so elegant (we're not in the design business).
Was thinking about the top of the V of the Y character looking like a checkmark, but we want to see a variety and not and not just this one idea.
The demographics of our audience is younger, upwardly mobile, small business owners, self-employed, high school and/or college education, worldwide-anyone who wants to be more successful in business. They value making money hand succeeding financially so that they can appreciate a high-quality lifestyle.
We require all layered source files used to create logo. We also need to create an app icon so that needs to be considered. The logo can't be to "fussy."