Note on attached image: The attached logo is for the parent company, Common Progress, but gives you an idea of the color orange we're looking for. This logo isn't a guide for how we want the New U logo to look, it's more to give a sense of the color.
While the formal name of the brand will be The New University, the main usage will be New U. So we want the logo to have the full name "The New University" in it, but we want "New U" to be more prominent and the main visible wording.
We're leaning toward designs that are more modern and clean.
The theme of our curriculum is focused around personal and community empowerment, and personal and social transformative change. If this can be worked into the logo that would be great, either abstractly or otherwise.
We don't want any design elements that convey a traditional university, like a degree or a graduation cap, as our focus is very different, more on social impact, leadership development, and personal development.
The overall feeling of the logo should convey energy, freshness, renewal, and transformation. I'm also a big fan of cleanness and elegance.