Mothers.com.au is a website aimed exclusively at Mothers.
The positioning to mothers will be something like: Mothers control all the purchasing in most households, so why should'nt you benefit from joining together to enjoy the power of group buying.
Whilst the buying group concept is a key part of the site concept we are not looking for a design that is overly shopping orientated.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Letters/initials from your business name are used to create a logo.
Representing trends from the internet including gradients, rounded corner etc.
Not really if had to choose some colors probably Purple, Gray.