-Look very professional on a business card or on the side of a car, but also possibility of looking a little bit fun/cool on a tee shirt or a hat. If you can strike that 90/10 professional/cool balance, I will be very impressed.
-I would like to brand either my last name, Madden, or MOR, in the long term, but I am open and flexible as to which would be better (or if I shouldn't do it at all).
I want you to have a lot of creativity, so I don't want to limit you much. Afterall, that's why I want your vision and genius.
So, I'll give you broad ideas and themes that you can go off of:
Rejuvenation. Restoration. Vitality. Investment. Value. Enjoyment. Water. Wood. Creation. Longevity. Quality. Trust. Professionalism.