Create a new logo for an 11 year old computer service and repair company. We've been using a line-art drawing of an ambulance speeding to the scene of an emergency that is simple and to the point but doesn't convey the professionalism of our services. It's time to upgrade and with your creativity and expert design ability we'll have a impressive logo in no time!
What We Need
ComputerDoc needs a new logo that is simple, clean, memorable, and communicates the "doctor" theme of our company name.
Our Current Logo
It has come to our attention that we cannot continue using our current logo because it is copywritten clipart. We like the logo because of how well it ties with our company name, but, being clipart, its not terribly cool-looking. The current logo is a line-drawing of a "cartoonish, bubbly-looking" ambulance shown from the side speeding toward its destination. There are motion/dust clouds coming from the back indicating quick movement, and sound waves emitting from the siren atop the ambulance imply a prompt response that is already in process. The ambulance's side is a pale yellow with a simple, slightly dull red cross (similar to the American Red Cross) that shares the entire logos slight leaning to the right, further accenting the concept of speeding toward the scene.
We presently show this logo above the text "Your Friendly Computer Doctor" italicized in the Times font, but occasionaly omit this tagline if space is limited. We always display the logo with our company name, typically with "ComputerDoc" on one line placed over "Computer Services Inc". The text in the second line is scaled in such a way as to remain readable but also exactly as wide as "ComputerDoc" on the first line (to create a square appearance). All of the text in the company name is black except for the "Doc" in the first word which is the same dull-red color as the cross on the side of the ambulance.
"ComputerDoc" does not have a space between "Computer" and "Doc" and the D of Doc is always capitalized. There have been iterations of our logo where the entire word "DOC" is capitalized, but even in that case there is still no space prior.
ComputerDoc (full company name is "ComputerDoc Computer Services, Inc.") is a small computer service and repair company that specializes in providing personal (i.e. one-on-one) service to consumers and small businesses. We quickly respond to our client's needs, provide best-in-class service in a highly professional manner (like a doctor), and do so in a friendly manner that all of our customers find easy to relate to.
- The new logo should focus on concepts such as "emergency, quick, speedy, urgency, doctor, fix, help"
- The logo should be clean, simple, and modern-looking.
- The logo's features should remain easily distinguishable even when made small (approx 0.5" tall.)
- The logo should have a corporate/professional feel (one reason we disliked the cartoonish appearance of our current logo).
- We prefer a logo that has a 3D feel to it. Shadows, gradients, etc. are fine.
- We prefer a logo that does not incorporate a computer, monitor, or other computer peripheral, although a creative design could change this desire.
- For references, we like the UPS shield, the Coke bottle top, etc, for their incorporation of the name into the logo.
- We prefer a logo that can communicate our "Computer doctor" theme all on its own without requiring the company name to be present to "explain".
- Transparent background so that we can place our logo over a variety of backgrounds as the situation may dictate.
- We don't have any color-scheme requirements, but suggest use of red (communicates urgency) and white (communicates professionalism, cleanliness, etc.). Do feel very free to experiment.
- We like the glassy, 3D look of the Windows Vista Start Menu "orb"
- Provide in vector format, Adobe Illustrator preferred. The logo will be used in a wide variety of sizes.
- Find a way to make the brand name "ComputerDoc" not look so painfully wide when made into a logo.
- Avoid too many colors. Three is likely the limit.
- Don't use photographs or other non-vector material
- Don't feel the need to maintain the ambulance idea of our current logo.
- Avoid complexity. The winning logo will balance strong communication of our theme without taking more than a second for the eye to interpret.
- Cartoonish looking logos