The logo should communicate “wildlife” as the key message, and
also communicate science or knowledge. We are open to original ideas
(no cliches please), but otherwise are keen to see an owl design
explored. The owl symbolises knowledge, is a smart and adaptive
species and occurs on nearly every continent so will remain relevant
as our organisation expands internationally.
No cute cartoons please, one of our key organisational values is
integrity so the design needs to communicate that. Our other key value
is innovation so the logo should have a clean and modern look to it.
A full logo brief is attached with our mission, values and colour
palette. White is our 6th colour and the logo design will appear on
white and also be reversed out. We have also attached some photos of
owls for reference for creating an owl design. Please feel free to
find your own references and explore this theme, and also we'd love to
see you come up with something completely new.
There is another rough concept included below as well, with DNA and a
leaf, which could have an "S" and "W" pulled out of the DNA helix, or
the idea might just serve as inspiration!