We are a start-up company inspired by the principles of fair trade and sustainable agriculture. We have very lean operations with full-time staff of one and a number of advisors all providing services pro-bono. Social enterprise captures the spirit of what we are trying to do.
We intend to offer supermarket chains standard and premium vegetables. Our premium range will consist initially of chemical and pesticide-free vegetables. Our ultimate aim is to go organic.
We're working with a group of who are based in the Cameron Highlands of Malaysia. They come from a disadvantaged ethnic group and are currently being short-changed by the middle-man.
We are helping the farmers end-to-end. We are paying for someone to help increase their productivity and knowledge of farming techniques, package their vegetables as well as market and sell in overseas supermarkets. We also offer them fixed prices so they have greater certainty over their income and can invest on their farms.
We will mainly be selling leafy Chinese greens (e.g. pak choy and chye sim) as well as tomatoes and french beans in supermarkets outside Malaysia. This will help the farmers obtain a higher price relative to that in Malaysia.
Farm Safe is one out of the four product logos we will be commissioning. It will be one of our premium chemical and pesticide-free product brands.