Creative Spin on an old concept- wine labels

PARAMOUR WINES

We represent a joint venture entering the craft wine market with a slant...a labeling concept that is unique but adaptable (such as changing the design color to highlight a particular type of wine produced).

"Paramour" is medieval French for "the sake of love, willingly". We are looking for a a stylish approach to create a BRAND logo that incorporates the name "Paramour Wines" with an instantly recognizable design label. Be different! Be bold-- anything goes for us, we untook a unique venture and encourage you to also. 3-D, traditional, futuristic, literal and conceptual-- its up to you.

We envision creating more uses for the BRAND name to enchance its desireability and would like to continue working with the winning designer on other uses for the logo, as well as creating future labels that will be "limited edition" versions.

Have fun!!!! We'll be checking in and help out by noting what we particular enjoy seeing and give more direction or explanation as you need us to!

Late 20's to late 60's. To those wine drinkers who may not be experts, but like what they taste and want more. We are designing a concept craft wine to build a brand of unique wines tied to a unique wine experience. We want to continue to create different types of wine all labeled under title "Paramour Wines".

We're not offering specifics because we found something different by looking at through a "different lens". Please do the same and bring your unique viewpoint front and center. Be imaginative, creative, focused on the image that you see when you look at this label amongst many. What would you do to stand out?

The label logo must be approved by licensing boards, so the only restriction we'd offer is to keep it PG rated.

Our first offering is a red wine using only Virginia grapes.

We will be extending the contest, NOT because we haven't found what we like, but because we are traveling and want to provide designers an opportunity to re-submit design changes we would like to see as well as have designers read our comments and submit new designs after reading comments of what we like about each of the submitted designs....we are loving the results!!