This is a site just for day spa owners. The flagship product is a "done-for-you" newsletter. I write the content and members fill in their offers, then either email or have it printed.
It is geared to the stand alone, independent day spa owner seeking cost-effective, proven strategies for building a loyalty fence around their customers. It will also show them how to get quality new customers.
The site will be informal and friendly.
Small to mid-sized day spa owners looking for cost-effective marketing strategies to increase loyalty among their customers, distinguish their business in the marketplace and increase overall business.
The logo should look professional but also project some excitement. (Day spa owners don't generally like marketing.)
1. I don't really want anything cartoon-ish.
2. The typeface should be clear, simple and bold. I want something that stands out.
3. It can be two colors but doesn't have to be.
4. I'd like to see a color and greyscale version.
The files I will require are:
Print file format - (CMYK)
Web file format - .jpg