We sell/distribute plasma lighting technology. Plasma lights are the most efficient lighting technology to date, the input of Watts to the output of Lumens is better than LEDs significantly. We offer these lights primarily for growing plants, but also for municipal applications (parking lots, schools, etc...). We are committed to efficient technologies that save people money!
Tell us a bit about who you are and the people you reach
Indoor Gardening Market. Primarily males 20-34. Existing market, but new technology. Desired Audience is skeptical, thrifty although wealthy, willing to try new things if they work and SAVE MONEY (which our product does). Also greenhouse growers as supplemental lighting for early season and late season production. Our audience likes things that have a big return, little input for maximum output.
We require something simple, not overwhelming. Our original vision (which we have de-emphasized) was a stick figure sitting in the "thinkers" pose with a lightbulb for a head. (http://www.fifteenkey.com/images/th…hinker.jpg). The background would be black with a white stick figure with a white lighbulb for a head. Very simple.
The catchphrase underneath "Think Ahead" with Company name above "LightHead Innovations." Primary colors with black to bring out color. Yellows (and sunlight like colors) emphasized because we are selling lights!
Feel free to be creative on the light bulb, the rays extending from, what the character is sitting upon, etc...
We are open to other concepts as well if you are moved to create something else.