Designers, please note. Yellow Tree is a commercial real estate development firm in Minneapolis, MN. Primary brand applications include business cards, website and outdoor signage.
Outdoor signage is used to promote current projects, to show the logo to identify the developer / project manager. Logo will also be used on outdoor sign on the company headquarters, where thousands of cars pass by each day. Initial outdoor sign may be produced and cut from metal.
Logo must be bold, simple and hard edge graphic so it is easily reproduced in all applications, and readable at small sizes.
Intention of the logo is to distinguish Yellow Tree as highly experienced, serious, creative, innovative, and urban development firm. The look is serious, not frivolous in any way.