The Pulp and The Bean
Two Brothers, entrepreneurs, who are participating in the revitalizing of the Crown Heights/ Prospect Heights neighborhood of Brooklyn NY.
This project in particular. is the opening of a coffee/Juice Bar, on a major intersection in Prospect Heights.
The Marketing and Merchandising should appeal to the younger hipper crowd, who are newly inhabiting the area. Young urbanites, New inhabitants of New York, College Students, etc.
Looking for a fun logo, Something we can use to advertise the establishment via print and media. Tshirts, posters, Cartoony characters come to mind, a pulp with sunglasses to capture a Pacific Coast lifestyle, and a bean with a mustache, to capture a South American coffee figure.