Attached are some some of the images from the Canadian Rockies that that are featured on my website. My primary vision is a logo that features a stylized representation of one of the prominent peaks in the Canadian Rockies and incorporates other simplistic natural elements (e.g. northern lights, trees). An example of the approach that I could be interested in is used here (e.g. http://www.chj-photography.com/). I like this logo, but would want one that puts considerably less emphasis on the name/initials.
An secondary vision that I have (albeit less enthusiastic about) is a logo that would be based around on of the prominent rocky mountain animals (e.g. grizzly bear, bighorn sheep, cougar, golden eagle). An example of the approach that I could be interested in is used here (http://www.chrisburkard.com/). I like this logo, but do not like the use of the diamond to constrain the elements inside of it.
Other desirable features are: (i) a logo that would work both with and without the name (i.e. TCRF Photography); (ii) a black and white design (one that works equally well in both colors), that can be used as a watermark; and (iii) a signature element to the TCRF component of the design using my full name (Trevor CR Ference).
Day 1 Recap (and update on design vision):
Thank you to all the designers that have submitted designs and responded to my feedback. I am really pleased with the response and have seen some great designs. Due to the overwhelming number of submissions that I have received, I have been able to think a bit more about the design concept that I would like for my photography brand. I thank you all for that!
My current design vision includes the following three elements:
• A central mountain design graphic – bonus points for anyone that basis their mountain design element on one of the mountains in my example photos (e.g. Sunburst Peak, Mount Indefatigable, Mount Burgess or the Mountains in the Valley of the Ten Peaks) or on Mount Yamnuska (http://bobspirko.ca/Canmore/MtYamnuska/MtYamnuska_2123.jpg);
• A signature element for “Trevor Ference”. This element should be inserted under the central mountain graphic (my vision is for it to be like the examples here https://photologo.co/) – bonus points for signature elements that are awesome and freehand (i.e. not based on a font). The signature element should be prominent/noticeable, but smaller than the central mountain graphic. For me, this element is almost as important as the central graphic; and
• Insertion of the word “Photography” under the signature element. This design feature should be less prominent or noticeable. I am leaning towards a small reference below my last name (i.e. Ference).
In terms of my vision for ideal deliverables, my current vision is to receive four different variations, all based on the three elements detailed above:
• My primary watermark – which will be a combination of all three elements (without a border);
• A badged watermark – which will be a combination of all three design elements (with a border or badge element around my primary watermark);
• A graphic watermark – which will be just the central mountain design (no signature or the word photography; and
• A signature based watermark – which will be combination of the signature element and the word photography (no central mountain graphic.
I am looking for black and white versions of the variations identified above (so that they can be used as watermarks on my photos and on other branded materials).
For the qualifying round, I think it would be best to focus on the “primary watermark” deliverable. We can discuss (and focus on) the other three potential deliverables during the final round.
I really appreciate the time and effort that you have put into all of the great designs that I have already received. Thank you once again for your time!
Day 2 Recap:
I really want to thank all of the designers that have participated in my contest – you guys are truly awesome! I cannot believe all the designs/redesigns that have been submitted and I am overwhelmed by everyone’s ability to proactively respond to all my feedback. I can truly see my vision coming alive in many of the fantastic designs that have been submitted to date.
I have gone through all of the designs to date and picked my favourite designs (archiving all of the designs, that while amazing, do not achieve my current brand vision – please note that if I have archived a design, but there is a copy of the same design that hasn’t been archived, I intended to keep the design as one of my favourites). In addition to going through all of the designs, I wanted to provide some more focused feedback on the design elements that I see being part of my final vision:
• I generally like designs where the central mountain graphic is prominent (about 3 – 5 times the height of the signature);
• I generally like designs where the signature element is the same width (or 1.25 – 1.5 times the width) of the mountain graphic;
• I generally like designs where the signature element is straight and does not touch the mountain graphic (but there isn’t too much space between the two elements);
• I generally like designs where the word “Photography” is smaller than the signature (about 0.5 -0.2 times the height/font size of the signature element) and the font is capitalized;
• I am undecided on whether I like the word “Photography” centered under the signature or under my last name; I am also undecided on whether I like the use of horizontal lines to accent the word “Photography”;
• Some of my current favourite mountain graphics are featured in designs # 206, 201, 198, 197, 183, 174, 171, 155, 142, 103, 93 and 79 (but I see potential in all of the unarchived designs);
• Some of my current favourite signatures are featured in designs # 211, 200, 198, 196, 190, 174, 142, 119, 117, 103 and 79; and
• Some of my favourite fonts for the word “Photography” are featured in designs # 198, 197, 179, 174 and 117.
I very much appreciate the time and effort that you have all put into all of the great designs that I have already received. I would note that while I have identified some of my favourites in the section above, I see potential for all of the unarchived designs to meet my brand vision. I thank you for reading the above feedback and look forward to any redesigns that you submit based on this feedback. Please let me know if you have any questions.
Thank you so much again for helping me to reach my vision!
Day 3 Recap:
I am truly amazed by the response to my design competition. All I can think is how lucky I am to have so many amazing designs to choose from. I want to say a big thank you to all the designers that have participated in my contest.
Day three was all about refinement. Everyone has done a great job of responding to the feedback that I have provided. While I see potential in all of the unarchived designs, in no particular order (except numerical) my top favourite current designs are designs # 309, 301, 295, 293, 271, 252, 249, 227,222, 221, 217 209, 198, 190, 147, 142, 117 and 79.
The one general piece of design feedback that I want to provide is that I would like everyone to take a look at their current signature element and see if there is a way to improve this element. Based on all the amazing design elements that I have seen my preference for this element is a relatively flat design that is generally masculine and classic in nature (not to many loops and swirls). In addition, in terms of the word “photography”. I like designs where this is capitalized, but not bolded (and is about 5 times smaller than the signature element). If your design already meets this criteria – awesome. If you want to propose some design changes based on this feedback.
As an additional element, I wanted to get everyone thinking again about the badge/crest design that I mentioned as one of my thoughts in terms of ultimate deliverables (in addition to the primary designs that we have been working on). For the next round of submissions, in addition to refinements to the primary logo design, I would also love to see everyone’s ideas of how they could integrate their logo into a badge/crest. Don’t feel obligated to include this element, but if you want you could put the badge logo side by side with your primary logo on your next redesign submission. As noted in my Day 1 Recap – I envision that the badged/crest watermark would be a combination of all three design elements - the central mountain graphic, the signature (or the word “TCRF”) and the word “Photography”) with a border or badge element around my primary watermark). Some of the more interesting badges/crests that I have seen so far are design #2, 33, 46, 78, 116 and 122.
Thank you again to all of the designers that have helped me refine my brand vision. I can’t wait to narrow the field down to the finalists tomorrow and work towards finalizing a design. This has been such a great experience and I thank you all for that! Best of luck and I look forward to seeing more designs/redesigns!