Completed contest

Design a logo for a local Midwest coffee shop

McLellan Marketing needed a new logo design and created a contest on 99designs.

A winner was selected from 127 designs submitted by 34 freelance designers.

127
entries
34
designers
1
winner

One of the designers who made it happen

Winner - Yuminthebox
Yuminthebox has taken the details of the briefing on the dot and has presented a first concept on target. We had some back and forth for various options and he was very responsive.
- Angeloso

How McLellan Marketing started their logo design journey

Company name

Brick Street Books & Café

Overview

Brick Street Books & Café is located on a brick-paved Main Street and will be the only coffee shop in this small town in the Midwest.

Customers can grab a delicious cup of fair-trade organic coffee, browse the gently used books that are for sale or enjoy soups, salads, sandwiches, espresso drinks, smoothies, breakfast sandwiches, fresh eggs and locally grown chemical free produce.

Tell us a bit about who you are and the people you reach

During the day Brick Street Books & Café will be a welcoming place for local business professionals to start their day with a warm cup of coffee, relax, read the newspaper and talk business. During the midday, stay at home moms will meet to reconnect with friends and book clubs will gather. In the evening, a younger crowd will call Brick Street Books & Café home as they come to hang out, do homework and study.

Requirements

The logo should reflect Brick Street Books & Café's focus on providing premium, natural products and should drive home the comforts of a hometown coffee shop and café.

Create a logo that is simple, stylish, clean, crisp, and inviting/welcoming. The logo should convey warmth, comfort, dynamic, simpler times, a place to recharge, catch up with old friends and make new ones. We aren't looking for anything wildly abstract or too trendy.

We could see the logo having a bistro or vintage feel. Bricks (the town’s main roads are brick) could play a role in the logo as well. This should not have a clip art feel to it.

The logo will be used on coffee mugs, signage, apparel, menu, web, and in advertising.

Specifications:
• Colors: black and white only
• Contest entry file: JPEG no smaller than 1800 x 1800 pixels, less than 8 MB in file size.
• Must work in small and large formats
• Final art files: vector EPS/AI format
• Please specify the fonts used

Custom package

US$295

Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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