This logo should be easy to read at a distance, and needs to have a component that can be expressed as a square icon (for example, see the attached files of similar brands along with their square icons). It will be used in print materials and also as the main logo on every page of the splendoo.com web site. It needs to work at both large and small sizes. Some other companies that are tangentially this space are foursquare.com, gowalla.com, britekite.com, citysense.com, gypsii.com, loopt.com, plazes.com, yelp.com, flickr.com, picasa.com, and whrrl.com.
The logo should be fun, enticing, adventurous, clean, friendly, and inviting. The similarity to the word "splendid" is intentional. It should look good to native english speakers but also connect with people worldwide. There's a good list of logos (and fonts) that would make a good starting list here: http://fontfeed.com/archives/the-lo…of-web-20/
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg/png and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.
We're open to lots of ideas, and will actively participate in feedback as entries come in.
There's more work available, especially integrating this logo into further web design projects around building out the site and game, and we'd prefer working with one great designer who has a singular vision.