cuchiturama needed a new logo design and created a contest on 99designs.
A winner was selected from 35 designs submitted by 12 freelance designers.
Yogance
On the surface Yogance is a dance-yoga fusion. I teach classes, workshops, and retreats. What I want to get across in the logo is that its MOVEMENT THERAPY. It's HEALING, FREE, FLOWING, FLUID and as i often say "BEYOUtiful" all about embracing our authentic selves. Its all about HEALING ourselves from the inside out through movement, dance & breath exploration. My target audience is 16-45 year olds. Open minded individuals (that's big). Dancers, movers, yogis, athletes, dreamers, spiritually aware people. cool vibing happy people.
I'd like to explore the following colors:
Let designers make suggestions:
I'd like the logo feel fun, light, have flow, organic, simple yet meaningful so that it can be spiritually interpreted on many levels. for example (and I'm open it doesn't have to be this exact thing) but if it were all circles within circles with different shapes, textures, thickness, that made up an exquisite drawing where all the circles came together magically to create one unified circle unexceptionally. Meaning wise it could be interpreted as all our differences complete each other. The circle of life, but everyone has a unique journey. Life process and never ending growth and search of a better self. I'd like the design to reflect an idea greater than just a drawing, if that makes sense.
I also don't want it to say YOGANCE, but open to it if you can image something brilliant. best is for the logo to be simple and effective. a drawing that simply explains all our complexities. ha! quite the challenge :)
Also don't get stuck on the idea of yoga. what i do is NOT yoga. in fact, its yoga rebel child. Yogance is basically saying, love the idea of yoga but fuck all your rules. lets just heal by moving free! so its innovative, fun, ballsy, modern, "punk rock yoga" if you will. no rules, no limits.
if you'd like to look at references I'm @cuchira on instagram. And Tamara Levinson-Campos on youtube. or type in yogance on youtube and videos will come up.
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