Release Academy http://www.release-academy.nl/
We are a dance school, not like all the others which is specialized in a couple of different dancing styles. Those are mainly;
1) Stage dance
2) Pole dancing
3) Chair dance
We give regular lessons, workshops and support all kinds of events where ever great dancers have to entertain the crowed
We are looking for a new logo to refresh our current one. The one we have isn’t so bad at all, still loving the font that is used but it is time for something new. Something fresh and more pro looking.
We have different kind of styles of dancing and we want to be the logo to visualizes this. So “Release Academy” is the company name.. But can the logo be completed with something extra so people can see where it is about.. So the “Release Academy” logo is big major first.. and some text added or maybe some illustration show people can see what it is about, Stage, Pole or Chair dance.
Our target audience are women between 16-35 that are interested in alternative and progressive ways of dancing. We have a lot of clients that are training to be a professional dancer and people that just here to have a good way to exercise and have some good fun as well. A part of a clients are just doing a single workshop. So the logo has to be attractive to wide group that have dancing I common.
The important thing is that we are a decent company, our dancing styles can be interpreted wrong by the nature and image.. But this is a serious dance school who have trained a lot of professional dancers.
Ok, I am not a graphical expert so I am not so sure about the requirements.. But here are some things I can say.
The logo has to look fresh so it will fit perfectly in a dot 2.0 web inteface. We also going to use it on other promotional stuff. So if the logo we chose is good, we also going to need some other advertisement stuff, like stationary, flyers ect.
It has to be flexible and adjustable for future usage. So we need it in .ai or .psd or anything other re-editable.