Design a minimalist logo for a fast growing self help business

Jeff Riddle

Brand messaging, positioning, and personality are included in the attached images.

You are designing for a business in the overcrowded and often silly self help space. While the space is overwhelmed with a lot of over the top marketing approaches, we have taken a much more subtle approach ie: for most of the first few years, we didn't even have a website.

Instead the focus has been maintaining the integrity of our work and doubling down on a high quality, thoughtful, and uniquely customized client experience. Our unique and outlier strategy has worked as the business has grown entirely through word of mouth capturing an international client list while maintaining almost no public brand.

Now we're hitting a point where it's necessary to scale and subsequently create a public image... which is why we need your help!

We recently worked with a brand strategist who helped us shape the business in language and texture but we both agreed the attached logo was not quite sufficient and used it as a stand in.

The symbol created here in this contest will be used as we scale our retreats business, coaching organization, and content. Thank you for your help!

See the attached images for brand overview.

Pinterest mood board for the brand: https://www.pinterest.com/jeffreysr…-kp-board/

Please see the attached images for:
- Brand typography
- Brand colors
- Logo concept
- Brand message
- Brand position
- Brand personality

***Please review document titled "Logo.png" I'm looking for your help to design a new symbol for that logo. Please keep the name "Jeff Riddle" in the same font and colors as the "Logo.png" doc outlines.

For the symbol, less is more. Simple and minimalist is preferred. Please avoid using textures and shadows of any kind.

I love and resonate with the subtle elements of natural themes as it outlined in the attached "Logo.png" image.

For the symbol, anything to do with plants, roots, trees, bark, mountains, boulders, seeds, leaves, tree trunks, the sun. I'm looking for the right symbol that is timeless and will be able to grow with the business as we expand into other areas (pun semi-intended)

It's my intention to be very active with communication and I'll try to respond quickly to your designs and questions. Please always feel free to clarify feedback and reach out with thoughts. I'm very open at this point and welcome your thoughtful creativity.

Thank you all for your consideration!

PS- I'm doing a blind contest to protect your creative ideas. Last time I did a contest for a different business, designers were stealing like crazy and it just didn't feel right. I hope this enables you to feel safe trying new ideas and collaborating together.