Upscale, modern apartment building, with apartments for rent in progressive Salt Lake City downtown neighborhood.
OFFICIAL BUSINESS NAME
Domain is SaltFlatsLiving.com - but the company name is "Salt Flats" so either downplay the "living" as part of the name or just add the domain to the logo in some way so we create some brand recognition with both the name and domain on signage.
AREA OF SERVICE / DEMOGRAPHIC
Rent amount $1100-1500/mo for studio apartments
Downtown, millennial, singles, units are small, so most likely one - two occupants per unit. Some parking, but many residents will not have a car.
Downtown living. Modern walkable, high end. For young professional w discriminating taste. We are in a smaller building, only 86 units, when a lot of other buildings have 200-plus units.. intimate isn't the right word but boutique maybe? cozy? Some amenities and common areas such as hot tub and limited parking
These are direct competitors https://www.encoresaltlake.com/ and http://www.lotusapts.com/
upscale, luxury apartments , hip, modern, boutique
Urban downtown style young vibrant modern
Black, white, wood grey
clean, crisp, modern
First and foremost, it needs to look great on the building as a stand alone sign. Building rendering attached.
Will also use on websites and biz cards and flyers.