Although we market BeachBody products we do not want to copy or come close to copying their logo or trademarks / slogans .
We want to convey trust and professionalism and that we have products that it will take in achieving their health, fitness and body/muscle toning goals.
Our audience rightly so has concerns about being taken advantage of by scammer websites that seems to plague the internet especially where DVD type media is for sale. We feel that because of this we are going to likely have font that is darker on a lighter or maybe even white background vs the opposite.
Nothing fruity or animated,....not sure about flipped letters.....doubtful that will be acceptable.
We would like to see a type face logo that can stand alone but would like to see options for an attending icon as well.
The logo will be used on our website pages and on our letter head / communications etc.
Think fresh / clean / workout / healthy / strength / fitness / nutrition and have fun being creative.