We need both horizontal and vertical/square/circle versions of the same logo design, we will primarily use the vertical/square/circle version but the horizontal version will be used in the header of our website.
ElopeLove in the logo does not necessarily need to have a capital "E" and "L" but it is typed that way in website text. If the words Elope and Love are separated in your design, it still needs to feel as if it's one word - the brand is definitely "ElopeLove" and not "Elope Love".
The logo needs to work in any color (we have not finalized a website design yet) so single-color designs in black/grey on white are preferred.
We want some sort of graphic/icon element incorporated, but it needs to be gender-neutral (no bride and groom silhouettes, diamond rings, etc.) so something like a heart or another element associated with love or weddings would be best.
The logo needs to be "clean" and be very readable even at small sizes, so excessively thin or "script-y" typefaces with a lot of flourishes will not work for us. We still want it to feel soft and friendly and lean "feminine" but bolder, stylish typefaces are preferred.
We want it to feel simple, elegant, professional, and accessible. We do not want it to feel "cutesy" or "funky" or too "casual". We want it to communicate that our services are high-quality and professional, but not feel stuffy or aloof. Couples who work with us have a professional, reliable, stress-free, pleasant, elegant, enjoyable, personalized experience that feels like "everything was perfect" and we want this logo to communicate that.
Please do something to make the word Elope and the word Love different from one another in some way in your design - either make one word bold or use two different fonts. ElopeLove is one word but I am definitely enjoying the designs where there's some difference between the two words even though they are next to one another.
Please don't put your designs in any kind of "container" such as a circle or a square. Once you've created a design concept that I like, I may ask for some different versions using a container but for now we just want to look at the words and the graphic element without anything else involved.
Here's a list of things that we know we definitely DON'T want, so please do NOT use any of the following in your designs:
- NO Initials (E or EL, etc.)
- NO Animals (doves, etc.)
- NO Diamond rings (non-diamond rings are fine)
- NO Silhouettes of people (bride, groom, etc.)
- NO Typefaces (fonts) that are not BOLD and easily readable at small sizes
- NO Typefaces (fonts) that are too curly or visually confusing
- NO Designs that can't be made into a horizontal version as well (we will be putting it in the menu bar of our new website)
Please message me if you have any questions or need any clarification - I will try to check in and give feedback on my phone tonight but I may not be back online until about 8AM EST on Sunday 6/9 - about 8 hours before the contest ends. Thank you so much for participating!!