Foal is very talented, creative, and hard working designer. Foal has done wonderful job providing us the designs we needed. Foal has been also very easy to work. We will sure work with Foal again
How chem started their logo design journey
We sell footwear boots and sports gear to the water sports, outdoor and horse riding/equestrian market. To the young and old alike.
We enjoy a fun vibrant yet high quality product and indeed customer. We want to appeal to the polo set, and sailing crowd.
We started life in Australia, raw rugged and tough. Now we sell in europe where life is more stylish.
Tell us a bit about who you are and the people you reach
Sporty outdoor people who want to live the dream of horse riding, sailing, surfing and want to aspire to a wealthy lifestyle whether they got the money or not, it's all about image and looking good! Ralph Lauren crossed with North Face, Abercrombie and Fitch New York.
We want strong bold powerful image or wording based on Aquine which broken down is aqua meaning water and equine meaning horses. The slogan we use for this brand is "Horse to Water". This slogan can also be incorporated either visually or verbally in the design.
We must imagine the logo on clothing screen printed or embroidery so at the same time should be simplistic and easily recognised and associated to the name.