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How Marengo started their logo design journey
Marengo Builders Ltd Tagline: Building for Kootenay Lifestyle
We are a construction company that focuses on residential homes in a small city in the Canadian Rocky Mountains. We are all about Building Lifestyles for people in our area. Our tagline is "Building for Kootenay Lifestyle" People in our area work where we play and they need homes that meet those needs. I am 3rd generation carpenter that takes great pride in delivering products that are different from other competitors in our area. I work directly on the projects and only take on a few to ensure quality and the needs of the customers are fully met.
Tell us a bit about who you are and the people you reach
We are targeting all individuals that are looking at making a change to their lifestyle by either building a new home or renovating an existing one. Since we only take on a few projects per year we want to attract the "best" customers. We are looking for customers that have a focus on creativity in their homes, place an equal value on cost vs quality and service, consider their individual lifestyle when looking at the design of their different building projects and finally those customers that will pay money for the things they want to meet those lifestyles. We try to stay away from the customers that "want a deal".
I want a logo designed that represents building homes for lifestyles. It must meet the following:
1) Since we are creative, I want to see a creative logo but professional one that does not use stock images
2) At glance it needs to speak about the business.
3) Please use solid colours with no fading or gradients
4) The tagline has to work in with the logo but the logo also needs to be able to stand alone.
5) Upon awarding the contest we will require the logo in vector file format (such as EPS,Adobe Ilustrator ect.)
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