A pleasure to deal with. Responded promptly and creatively. Delivered a professional package at the end.
How JMLN started their logo design journey
Apple Car Cash
New concept of lending to customers who have equity value in their vehicles (ie their cars are paid off). We will offer much cheaper offering than existing market of what's called car title or auto title lenders. Also much more convenient, we drive to you for vehicle inspection rather than having to drive to a payday loan and title lending store. You want to meet at the Starbucks near your house and we'll come!
We are looking for a bright, clean logo. We are fast, friendly, and convenient. We want the logo to be aspirational. While the name of the company is use descriptive, we do not want cheesy logos. The company only lends in the state of Texas.
Tell us a bit about who you are and the people you reach
Historically this market audience would have been men in their mid forties making $50K per year. We are looking to differentiate ourselves from this core audience and broaden our appeal to women and incomes that are not so high. Since our entire application process is online, our customers must have some familiarity and comfort with transacting online.
I need a logo that works for my website but also in print format. So something that can be manipulated for web, business cards, direct mail, and in store larger print formats is critical.
If the logo could have some Texas flair, that would be a plus.