The logo must be simple and convey trust, professionalism, integrity. This logo will be used primarily on the website, but also any business cards, stationary, signage, brochures, newsletters, etc. We also need a black and white version of the logo.
We'd like a logo with a recognizable icon that could stand alone (e.g. as a twitter or facebook profile picture), but may also appear next to the name "Ditto Health", "DittoHealth" "dittohealth.com" etc. We haven't chosen any fonts or colors for the logo, icon, or name, so we're looking for ideas.
Not requirements but ideas: We are open to the idea of incorporating images like stacks of papers, folders, and other standard web or medical imagery. We also like the quote glyph ("), as it is easily linked to the word Ditto.
Our prototype website design currently uses bold blue colors (background: #03c highlights: #6cf). Avoid green, as it's generally a bad color in health care designs. Mockups may include some Web2.0 stuff (shadows, reflections) but keep it subtle and don't make it a core design element.
Finally please don't use fonts or images that require additional licensing or intellectual property rights.
Be creative and have fun!