The logo will appear on our website, stationery, advertising - the usual suspects - plus as a watermark on product.
The design may suggest a range of traditional and contemporary fine art printing techniques such as wood/linocut, lithography, monotype, screen- printing and digital inkjet. Tools of the trade such as burins, scrapers, inks, rollers, presses, screens and digital dot patterns may also be used for inspiration. However, the design should not be too specific. A partially abstract solution is preferred so as to suggest the wide range of artistic product we carry and the diverse technical approaches taken by our artists.
The logo should be in full colour an also suitable for adaptation as a one colour/reverse version. We need a .ai file or eps with PMS colours specified, and a TIFF version showing process equivalent colours.
We like these examples (see below), but we're keen to see your unique take on the brief too!