Elegant and edgy logo needed for fashion website

Borealiz

I'm a young male entrepreneur who has 10 years experience working with web development and IT. My passion is inspiring people and developing my creative talents within music and dancing. I follow the fashion industry as a hobby and have previously done work as a model.

This website targets the fashion industry professionals and young adults from 18 - 30.

Borealiz is a fashion website that will deliver fashion related information. It won't be unlike most fashion sites out there, I can say is that it's not a clothing label or fashion house. I'd like to mention something about fashionTV.com. I consider them the CNN of the fashion industry and love the concept and empire they have built up, they really have built an incredible brand. I'm not trying to compete with them or have the same concept, it's just worth having a look at.

I don't want to give away too much of the concept. The word comes from the term Aurora Borealis which is the natural phenomenon that can be seen in certain parts of the world. Translated accurately I think it actually means northern wind, so Borealis would mean wind/air or similar. I've just added a Z to this word. I'd like to see this logo on a white background but would also like to see a version on a black background. I don't have any specific requirements for the logo other than the fact that I would like it to be elegant but also edgy, it is more important that is says high end fashion (couture) rather than trendy skater or surfing fashion, somehow I want it to say innovative fashion. Obviously the font is quite important, a symbol would be interesting as well to build branding. There is one idea I would like to see, I'm not sure it works but I have imagined the sketch of an eye and the eyelashes would be an aurora borealis, would love to see this idea but am also open to other ideas if it doesn't work.

I'd like the logo provided in both Illustrator vector CMYK format, as well as Photoshop, layered RGB format. Colored logo as well as black and white.