Elixir Coffeehouse/Winebar

We’re seeking a logo for Elixir, a coffeehouse by day and wine bar by night, located in an upscale mixed-use community. The look we're going for with the place is what we call, "faded elegance". Please read the brief in full and view the PDF link before submitting. Thanks for your interest!

Elixir

The BusinessAt
just under 3,000 square feet, Elixir is more than double the size of a good
sized Starbucks and is a destination location. We’ll serve artisanal coffees
and pastries in the mornings, salads and sandwiches during the day, and wine,
cheeses, and a tapas style menu at night. Evenings will feature art showings
and performances by local musicians.

It’s
the kind of place where residents of the development and the local community
can hang out, have a latte, read a newspaper, or enjoy local art and
music.

While
the project is located 10 minutes from the Las Vegas Strip, you’ll want to draw
on a more urban, New York flavor, and avoid
anything that says Las Vegas.
Our CustomersElixir
will be located in ManhattanWest, a mixed-use community featuring 700
residences, shops, restaurants, offices, and a hotel. Customers will typically be evenly split male
and female, 25-55, professional, singles or younger couples, and empty nesters.

It’s
not necessary, or even desirable, to match to the ManhattanWest brand for this
logo. Just as New York
has a wide range of businesses and styles in a given area, this project will as
well, and the logo should have its own identity completely separate from
ManhattanWest.
DescriptionWe
describe the look we’re going for as “faded elegance” taken over and
invigorated by a youthful energy. Think
early 1970’s Mercedes convertibles, before they started getting squared off… The
theme is elegant, but not stuffy, leather that’s acquired a rich patina and
actually looks better with wear, oriental rugs that look better now than they
did when they were new 100 years ago.

While
it’s elegance, because it’s “faded”, it’s warm and approachable.

Another
good analogy is a really well done loft conversion. Taking an old, elegant
building, repurposing it, bringing back its glow, and giving it fresh
character.

We’re
looking for a logo that feels independent and original, rather than a rehash of
Starbucks or another chain. To get a
better idea what the business and the space are about, you’ll want to watch our
brief video at:

http://www.manhattanwest.com/conten…=56#videos

Because
the colors are not locked in for the furnishings you can draw on the colors and
style of the space and furnishings as shown in the PDF you'll find a link for at:

Elixir PR/PDF

This PDF provides an overview of the exterior and interior space,
furnishings, and colors for the business.

Note: The Cappuvino name and the type treatment on the PDF are not at all what we're looking for. You'll want to just use the finishes, furnishings, and space for inspiration and ignore that name and style.

As
long as your concept fits the branding, don’t feel limited by the PDF. Also
note that the floors will be dark hardwood- this isn’t shown in the file.

The
work needs to be easily adaptable for use on everything from signage to menus,
to our website.

- A
logo that represents the unique character of the business.

-
Something
that works for a place that serves both coffee and wine, but also food.
- Something
fresh and original
- A
look and feel that isn’t in discord with the style of project and the interiors
as shown in the PDF
- A logo that works as well in one or two color as four color process.
- Available in vector format for the final art.
- .

- Anything resembling the Cappuvino name/type treatment from the PDF linked above.
- Clip art. If we
can tell it’s clip art, you’ll want to stay away from it.
- Cute
- “On-the-nose” New York
or Manhattan
themes
- Las Vegas themes
- Stuffy, British club feel
- Too contemporary- nothing that resembles our
ManhattanWest logo
- We’re not opposed to something that represents a coffee
cup and/or wine glass, but we’re concerned about it looking too clunky and
unoriginal. If you have a take on
this you think works, give it a shot.