just under 3,000 square feet, Elixir is more than double the size of a good
sized Starbucks and is a destination location. We’ll serve artisanal coffees
and pastries in the mornings, salads and sandwiches during the day, and wine,
cheeses, and a tapas style menu at night. Evenings will feature art showings
and performances by local musicians.
the kind of place where residents of the development and the local community
can hang out, have a latte, read a newspaper, or enjoy local art and
the project is located 10 minutes from the Las Vegas Strip, you’ll want to draw
on a more urban, New York flavor, and avoid
anything that says Las Vegas.
will be located in ManhattanWest, a mixed-use community featuring 700
residences, shops, restaurants, offices, and a hotel. Customers will typically be evenly split male
and female, 25-55, professional, singles or younger couples, and empty nesters.
not necessary, or even desirable, to match to the ManhattanWest brand for this
logo. Just as New York
has a wide range of businesses and styles in a given area, this project will as
well, and the logo should have its own identity completely separate from
describe the look we’re going for as “faded elegance” taken over and
invigorated by a youthful energy. Think
early 1970’s Mercedes convertibles, before they started getting squared off… The
theme is elegant, but not stuffy, leather that’s acquired a rich patina and
actually looks better with wear, oriental rugs that look better now than they
did when they were new 100 years ago.
it’s elegance, because it’s “faded”, it’s warm and approachable.
good analogy is a really well done loft conversion. Taking an old, elegant
building, repurposing it, bringing back its glow, and giving it fresh
looking for a logo that feels independent and original, rather than a rehash of
Starbucks or another chain. To get a
better idea what the business and the space are about, you’ll want to watch our
brief video at:
the colors are not locked in for the furnishings you can draw on the colors and
style of the space and furnishings as shown in the PDF you'll find a link for at:
This PDF provides an overview of the exterior and interior space,
furnishings, and colors for the business.
Note: The Cappuvino name and the type treatment on the PDF are not at all what we're looking for. You'll want to just use the finishes, furnishings, and space for inspiration and ignore that name and style.
long as your concept fits the branding, don’t feel limited by the PDF. Also
note that the floors will be dark hardwood- this isn’t shown in the file.
work needs to be easily adaptable for use on everything from signage to menus,
to our website.