Completed contest

Energetic and Funky Logo for Sales Training Consultants

The Red Caboose needed a new logo design and created a contest on 99designs.

A winner was selected from 226 designs submitted by 30 freelance designers.

226
entries
30
designers
1
winner

One of the designers who made it happen

Winner - oixio
We got the dream logo, what every new business wants. Great to work with, patient and understands the brief straight away. Thanks Ravello, look forward to working with you. Prince.
- MARCODIBENEDETTO.93

How The Red Caboose started their logo design journey

Summary

We are after a whole new logo, to go with a new website. We want an energetic logo that communicates motion. Its a branding overhaul as the old site and logo are daggy and out of date. http://www.discoverperformance.com.au. DP is a group of consultants who specialize in shaking up sales departments systems and provide staff training to increase sales results.

The biggest competitor is http://www.phuel.com.au - we really like the energy in the site and need something to compete with it, however we desire something slightly more professional without being uptight

Company name

Discover Performance

What inspires you and how do you envision the design for your business?

Discover Performance is a group of consultants that visit businesses and give their (primarily) sales department a shake up. They look at the procedures and protocols, make adjustments and then provide rigorous training to the staff. Training is quite intense and results are measured by the increase in the client's bottom line.

Target audience is Sales Managers, CEO's, CFO's and HR managers. The organisation has been in business for 15 years an operates throughout Australia and South East Asia.

The key features of the business are:

energy in which training is delivered

inspiring sales motivation

focussed on quantifiable results

low cost compared to competitors

Discover Performance work on the big brands. The banks, Coca-Cola, and industries such as Automobile, Mining and medical. They get everyone feeling motivated, set objectives, make sure they are achievable and guarantee results.

Secondary services include:

Presentation training

Meeting Facilitation

Team Simulations

Conference hosting and keynote speaking

Wants

- Tagline: Generating Business Energy- Colours: Any - Maybe red and or blue - something energetic (must look good in color and B&W)- Feel: Energetic, professional- Clean design - High res PDF as well as the working file (illustrator/indesign etc) - - The two main services are products called "Discover Sales" and "Discover Presenting". It would be great to have the same theme but a separate logo for these courses (but not necessary).

Don't want

- Anything too childish- Anything that looks too stiff

Custom package

US$339

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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