Logo design for a business rebrand. A significant moment for a mature business made easier by the excellent work and responsiveness to input and feedback
How Tneis started their logo design journey
New Light Initiative
We are seeking a logo design for a new energy efficient lighting service.
Barbizon Lighting Company is an international distributor & installer of systems and equipment for Entertainment and Architectural Lighting. We work in theatre, film, broadcast, and architectural lighting.
Barbizon is creating a sub-brand—“New Light Initiative”—around our commitment to helping customers create energy-efficiency lighting solutions. We’re working ahead of the curve (right now entertainment lighting is exempt from a lot of the energy efficient codes and practices) but we anticipate that entertainment lighting will be a mandatory part of the overall energy efficiency of a building.
Barbizon’s New Light Initiative will include: supplying customers compact fluorescent or led lamps, complete control systems for buildings with astronomical clocks and motion detectors, customer services like battery and lamp recycling, education on how to do production or architectural lighting more efficiently.
Tell us a bit about who you are and the people you reach
Entertainment lighting production professionals (existing customers) who work in TV, Film, Museums, Theatre, Themed-Environments.
We also will use this initiative to get information and capabilities to architects, engineers, building managers who realize that yes it's good to be green and all, but are also more motivated to streamline costs and save money on utilities.