We'd like our logo to look modern, mature, and minimalistic (if possible), and clean. We want it to convey a sense of reliability and professionalism. We’d like all capital letters as well. Also, for the name of the company to be separated into two lines. The Alliance Environmental part of the logo to be on top, and the Geosynthetic Services to to be at the bottom.
For the color palette, we'd like a use of blues, greys, and whites. Please use a white/blank background. We'd prefer darker blues as a base with a combination of different hues of blue as highlights for the “Alliance Environmental” line. We also require the "Geosynthetic Services" line to have either a light or dark grey background with the letters in white and in a smaller typeface. The length of both of the lines must be the same.
Although we do "environmental" construction, our main clients are in infrastructure and so we are not environmental in the traditional sense. We don't want references to leaves, the earth, or nature in our design.
The graphic can be either a usage of the first letters in the name (AE) or a minimalist abstract.